B2B Meta Ads

A B2B BPO tech company offering virtual assistant services, dialer software, and omnichannel customer support needed to generate more qualified demo requests from small business owners and startup companies on Facebook and Instagram.

Their existing social media presence was organic-only, generating minimal leads. They had never run paid Meta campaigns, and their competitors were already investing heavily in Facebook and Instagram ads to capture the same audience.

Multi-Campaign Architecture: Built three separate campaign layers — a lead generation campaign targeting cold audiences, a retargeting campaign for website visitors, and an A/B test campaign to optimize creative performance.

Video Creative Strategy: Produced attention-grabbing video ads with the headline "Outsource Smarter with Scale Your Business Today" — optimized for mobile-first viewing with 20% hook rate and 4.55% hold rate. The video ads conveyed the value proposition within the first 3 seconds.

Audience Targeting: Built custom audiences targeting small business owners, startup founders, and companies in the BPO/outsourcing consideration phase. Used lookalike audiences based on existing client data to expand reach to high-quality prospects.

Lead Form Optimization: Configured Meta's native lead forms with qualifying questions to filter out low-intent leads. Each form captured name, email, company size, and specific service interest to enable quick follow-up by the sales team.

Performance Monitoring: Monitored campaign performance daily, pausing underperforming ad sets and scaling winners. Used column performance breakdowns to track engagement rate, conversion rate, quality ranking, and amount spent per lead.

The Meta Ads campaign delivered a 2x increase in demo requests compared to their organic-only approach. The video creatives achieved a 20% hook rate, meaning one in five viewers watched past the critical 3-second mark.

The campaign successfully acquired 6 paid clients directly from Meta Ads leads, with a cost-per-acquisition well within the client's target. The intake pipeline showed consistent lead flow, with multiple "Paid" conversions tracked through the funnel.